Background
The project started by updating the current website to lay the foundation for the main phase. This phase involved creating a dedicated landing page for the RCIC Business Mastermind education. program.
Challenge
The goal was to attract and acquire leads for the Mastermind program. To achieve this, the digital presence and marketing efforts needed to be improved.
Approach
The first step was to revamp the website to serve as a strong foundation for the Mastermind program. Next, a landing page was created that was designed to generate leads.
Scope of Work
Website Enhancements:
- Rewritten website content to align with updated offerings and brand communication.
- Improved website design elements for enhanced user experience and aesthetics.
- Integrated Kajabi platform for seamless content management and marketing capabilities.
- Automated website functions such as link redirection, form submissions, and email responses.
Mastermind Program Landing Page:
- Created a landing page for the Mastermind program with similar automation and user engagement features.
Email Marketing for Mastermind Program:
- Designed email marketing campaigns with automated sequences to guide potential members toward joining the Mastermind program.
Visual Content Production:
- Created all visual content for the website and Mastermind landing page.
- Edited videos to ensure brand consistency and engaging presentation.
Result
As the project is ongoing, it is too soon to talk about the results. The new website is live, and the email campaigns now reached 57% open rate and 27% click rates. I will share the end results once the project is closed.
The project is currently ongoing.
I will provide more updates in the future.