Background
Alexandra Botyuk, a seasoned real estate agent with 7 years of experience, aimed to rejuvenate her online presence.
Challenge
Alexandra aimed to revamp her website, reconnect with her social media audience, upgrade her real estate-focused content, and create a clear distinction between her community events and professional activities to achieve a comprehensive strategy.
Approach
I developed a comprehensive plan to improve Alexandra's brand image, social media presence, and communication strategy. Analyzed the brand, profiled the target audience, created high-quality content, and outlined a clear action plan. The first steps involved revamping Alexandra's website and rejuvenating her social media platforms.
Scope of Work
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Brand and SMM Strategy development
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Copy (website, blog, posts)
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Website development project management
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Brand elements, visuals, reels
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Events coordination
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SMM content plan and posting
Result
The strategy was designed. Alexandra's website relaunched successfully. Social media platforms were revitalized with visually appealing posts, reels, and stories, together with content calendar.
The project is currently ongoing.
I will provide more updates in the future.